About This Project

A century ago, 1914, in Torsang, Sweden, a forester’s son named Wiktor Haglöf designed and assembled a backpack for local workers. From that humble start in a farmhand’s cabin, the company he founded has become one of the largest suppliers of outdoor clothing.

Haglöfs’ products reflect our core business concept, to be a responsible brand, meeting modern demands for users who invest in an active outdoor lifestyle. We believe that quality is something to be developed, and we strive to reach new heights, offering products with a high degree of functionality, good design and value. Our vision is to be a leader in the world markets, not only in the technical outdoor area, but also in sustainability.

Indeed, we incorporate sustainability in all that we do. At Haglöfs, we love to be in nature, and we do our best to be responsible. From carefully managing our factory shipments to reduce oil use, to developing PFC-free Durable Water Resistance without a loss in performance, we look for environmental opportunities in every aspect of our business. Haglöfs is a member of bluesign® and the Fair Wear Foundation, setting and meeting stringent real-world goals of recycling and toxicity reduction, as well as fair labor practices. Our Take Care label identifies those products and initiatives that strongly support our sustainability work.