Heimplanet has been working with the German Roamers for quite a while. Now they collaborated for a special edition of Heimplanet’s HPT COOLEVER Shirt. Let’s take this occasion to introduce the German Roamers collective to you.
Read the interview with one of the founders Johannes Höhn about how everything started and what the future holds for the group.
How did you meet?
We got to know each other – of course – via Instagram. Everything started, when Hannes Becker and I decided to go on a day trip in the Eifel together. We talked about other German Outdoor-Photographers on Instagram and so the whole idea was born.
Who is part of the collective?
At the moment we are 15 members: @muenchmax, @hannes_becker, @iamarux, @davidnkollmann, @livingitrural, @jannikobenhoff, @pangeaproductions, @moners_, @daniel_ernst, @lennartpagel, @sarahpour, @asyrafacha, @jannxyz, @rawmeyn, @goldjunge
What was the inspiration/ motivation?
We wanted to combine the potential of all these photographers and to build a new community through the platform of the German Roamers. We also wanted to bring the often underestimated German countryside into the focus of international Instagram Community.
What have you done so far? Are there any places left neither of you have visited? What are the plans for the future?
Since we started, 15 months ago, we had some public Insta-Meets and –Hikes, where people were invited who are not part of the German Roamers and offered them a chance to contribute their part to the project. In addition, we are often travelling in small groups through Germany, Europe and around the world on special photo trips.
Through our Hashtag #weroamgermany we quickly built a large community and established a strong channel on Instagram.
At the same time, a lot of tourism associations and companies have become aware of us, recognized the potential of our movements and implemented us in their campaigns. This plays a big role for us at the moment and in the future. We are developing into a photo and social media agency, we have the know-how and with 2.5 million followers, the largest outdoor community in Europe. Combined with our aspiration to first class photography and authentic content, this results in a perfect mixture, which arouses potential partners’ interest.
In addition, we definitely try and expand the physical community events. We see ourselves not as an elitist, closed group, but rather as a movement and therefore, we would like to invite everyone who’s eager to become a part of it. Of course, the organization of such events is a lot of work, which is the reason why we cannot do it as much as we would like. But there is some great stuff in the making!
How did everything started with HPT?
A few months ago Stefan came up to me and wanted to know more about the roamers. Since, we already knew the tents of Heimplanet and liked the brand in general, we were pretty open to a possible collaboration. Not only that HPT is also from Germany, but we also found the spirit behind the brand to be very appealing to us.
In the course of the first Monolith backpack collections the cooperation has picked up speed and we were able to realize the first visuals with HPT equipment. Important to us is the fact, that we are really into the products ourselves. Plus: we simply love the technical aspiration at HPT. Thinking ahead and not just copying things are definitely attributes that we consider ourselves to be very important.