In December 2014, Nike ACG was reborn as NikeLab ACG. The new name brings a new promise to deliver sport utility for the city. Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting.
Representing the future of lifestyle innovation, ACG marries pioneering materials such as Nike Tech Fleece, Nike Dri-FIT Wool and Nike Flyknit with Acronym® co-founder Errolson Hugh’s knowledge of fit, apparel construction and the functionality needed for everyday life. In spring 2015, the men’s collection will expand with two new silhouettes engineered to handle spring in the city: the NikeLab ACG Bomber Jacket and the NikeLab ACG Crew Sweatshirt.
The NikeLab ACG Bomber Jacket is born from the “all conditions fit” that permeates the collection. The all conditions fit encourages readiness, both mentally and physically, and minimizes restriction. It is based on the universal ready stance in sports, in which athletes are half-crouched and primed to pounce. Employing the all conditions fit, the NikeLab ACG Bomber Jacket provides the range of motion the wearer needs for any situation.
Weather in the city can be unpredictable in the spring, with conditions ranging from cool and breezy to cold and windy. The lightweight NikeLab ACG Bomber Jacket features a windproof Gore® Windstopper® fabric to equip the wearer for the swirling gusts of the city. The jacket’s fleece lining provides additional warmth, and a mix of internal and external pockets offer secure storage. For example, the sleeve pocket has been redesigned to be able to hold a smartphone.
The NikeLab ACG Spring 2015 men’s collection will also feature several items updated with new colorways, including the NikeLab ACG Tech Fleece Pant, the NikeLab ACG Pocket T-Shirt, the NikeLab ACG Flyknit Trainer Chukka SFB and the NikeLab ACG LunarTerra Arktos boot. The NikeLab ACG Responder Backpack will round out the collection.
Items from the NikeLab ACG Spring 2015 men’s collection will be available beginning March 12 in all global NikeLab retailers and on nike.com/nikelab in North America, Western Europe, China and Japan.